As the holiday season has come to an end, it’s time to clear out winter inventory and make room for spring merchandise with seasonal promotions. All types of businesses, from restaurants to retail stores, can benefit from a seasonal boost in sales as we shake off the post-Christmas slump. Maybe you’ve seen winter sale banners in Edmonton already? It’s time to start designing your promotion, too. Our custom signs in Edmonton are just one piece of the puzzle that makes a successful seasonal promotion.
Have A Theme
Build a theme around your sale to draw in customers and make marketing messages easier to communicate. There are three common sale themes in February: Valentine’s Day, Family Day, and preparation for the first day of spring in March. Consider which is best for your product or service, and how your business can put a unique spin on the theme.
Your custom signs need to be eye-catching. When they grab your audience’s attention, which incentive will pull customers inside your doors? Creating a strong incentive is key to the success of the promotion, but the nature of that incentive is very specific to your business. For example, a restaurant might offer free appetizers, and a retailer might offer 15% off a specific item.
Have Stellar Signs
Custom signs are another necessary element of a seasonal promotion. Make sure that your signs express both the theme and the incentive, plus any other messaging you want to communicate.
Also, consider which type of sign fits with your promotion and business type. We find that banners in Edmonton are very successful. They are versatile and can sit in seasonal aisles, on sidewalks, or behind your front windows. Wherever you want to draw traffic, place a sign promoting your business.
Sync Your Messaging
Signs may be the best way to get the word out about your promotion, but they shouldn’t be the only way. Ensure that your e-newsletter, social media pages, and employees are all ready to talk about the promotion. All these channels can draw customers to your storefront, where your promotional signs and banners will encourage them to shop.
3Sixty Sign Solutions: Custom Signs For Seasonal Promotions In Edmonton
If you’re getting ready for a blow-out seasonal promotion in spring, don’t neglect the signs. We offer all kinds of custom signs in Edmonton. Our team can help you choose the right sign for your needs and customize your new sign to complement your branding and messaging. Ready to get started? Contact us today to arrange your signage consultation.