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How Effective Business Signs Boost Your Bottom Line

Custom Business Sign in Edmonton

It’s a major misconception that business signs are “just there to look good”. In fact, your signs can be powerful advertising and sales tools for your business. In this blog, we explain the four ways in which signs can help boost your bottom line. As a bonus, at the end of it, our designers will tell you how you can design signs for maximum impact.

Attract More Potential Customers With Custom Business Signs
It’s a proven fact that attractive signs attract more customers, 76% more, to be exact. Use eye-catching custom business signs to excite customers and get them through the door.
The reverse is true too—nearly half of shoppers will avoid an establishment if it has unsightly signage. Make sure your signs reflect your business and meet customers’ expectations.

Sell More With Conversion-Focused Business Signs
Surveys have shown displaying the right message on signs can increase sales. This is true for outdoor signs which establish credibility and increase the likelihood of sales. This also proves to be true when it comes to indoor signs. Strategically placed indoor signs can drive impulse buys and fill baskets before checkout.

Not sure how you can make your signs conversion-focused? Work with an experienced business sign maker like 3Sixty Sign Solutions for appealing signs that are designed to increase sales.

Advertise More for Less With Lighted Business Signs
Advertising billboards in Edmonton can cost upwards of $3,500 every month. A TV ad starts at around $13,000 just to produce it. Playing it on TV throughout the day will cost thousands more. Lighted business signs allow you to advertise your business 24/7 at a fraction of the cost. Use creative lighting effects to attract attention, whatever the time of day or night.

Use Business Signs Near You to Grow Brand Recognition
85% of your customer base lives within 5 miles (or 8 km for us), says the International Sign Association. That makes it imperative for you to deploy business signs near you. These will help make your brand more familiar in your community, increasing trust and sales.

Don’t think trust is a big factor in sales? Think again! Harvard Business Review found 80% of customers say trust is a vital factor in their buying decisions!

Designing Signs for Sales Success
Let’s be honest—there’s no easy or right answer when it comes to designing the perfect signs that will maximize sales. What styles and designs work for your business depends on your customers’ preferences, your industry, and your business. That said, here are some design tips from our designers:

  1. Keep the design simple and easy to understand at a glance.
  2. Use large lettering and simple fonts to ensure people can read it from afar.
  3. Be selective about the message you put on it—less is more!
  4. Incorporate your branding, such as your logo and colors.
  5. Have experienced designers create your designs.

Work With the Leading Business Sign Maker in Edmonton
Eye-catching signs that convert—that’s what businesses across the city rely on us for. You will work with a local team that understands your market and takes the time to understand your needs. Book a free consultation with Edmonton Sign Company to discuss your needs today.

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