Why Is Directional Signage Important for Your Business?

Directional signage is one of the most important things businesses can invest in. The right signs can keep you on the right side of Alberta’s accessibility laws and safety laws, all the while ensuring seamless customer experiences. Whether your location is a small retail space or a large commercial building, you need directional signs.

Find out why wayfinding and directory signage are important for ensuring a safe environment and maximizing marketing opportunities.

6 Reasons Directional Signage Is Essential for Your Business

1. Make a Great First Impression with Professional Wayfinding Signage
   Wayfinding signs aren’t just about showing the way – they help you make a stellar first impression with visitors. According to a FedEx survey, nearly 76% of people enter a business that they’ve never visited before based solely on the quality of its signs.
   Well-designed signs convey a sense of professionalism and attention to detail, setting the stage for a positive interaction.
2. Enhance Customer Experience with Wayfinding and Directory Signage
   Let’s be honest: Your customers aren’t in your business to admire your signage – they’re there to shop. That’s why effective wayfinding signs need to be informative but also a cohesive element in the space.
   Signs such as directories in the lobby, directional arrows, floor signs, and more ensure a hassle-free experience. They reduce the frustration visitors may feel when they need help finding their location and make navigating your premises easier.
3. Boost Brand Visibility with Branded Signs
   Though wayfinding signage is extremely functional, it can be decorative, too. These signs are an ideal opportunity to brand your space tastefully. Ensure signs reflect your business’s branding, such as its logo, brand colors, and themes.
4. Create a Safer Space
   When emergencies happen, people only have moments to react. That’s why Edmonton and Alberta’s safety codes are strict about essential safety signage. For instance, the standard green and white signs may seem mundane, but they’re crucial safety features for your building.
   Make sure you install directional signs and other safety signs to ensure a safe environment and reduce the risk of a hefty fine. If you need help determining what types of signs you require and where to install them, speak to an experienced signage professional.
5. Promote Sales and Deals with Directional Signs
   Directional signs are excellent opportunities for promoting ongoing sales, promotions, and new offerings. For instance, our customers use floor signage and directional arrows to guide customers to specific aisles and specific areas of the store. Studies have found signage can help increase sales by as much as 29.5%.
6. Save Your Staff Time and Effort
   Is your staff complaining about having to give directions to customer after customer? That’s a sign you need directional signs so visitors can navigate your premises themselves.
   Well-designed signs installed in the correct places can help free up your staff and reduce overhead costs.

Find and Install the Right Directional Signage on Your Premises

Not sure what types of signs you should install for maximum impact? Our team helps businesses like yours prepare a custom signage plan that maximizes convenience and marketing opportunities. From directories and directional arrows to outdoor traffic signs, we produce them all. Book a free consultation to discuss your needs with an Edmonton-based professional today.