Window graphics are one of the most powerful marketing tools, and you don’t even know it! They can drive more customers through the door, boost sales, and get people talking about your business. But here’s the thing…you don’t know where to start. Here are three ways you can maximize the marketing potential of vinyl window graphics.
3 Ways You Can Use Window Graphics at Your Business
1. Boost Sales With Window Graphics for Your Business
One of the biggest benefits of window graphics is that they can help increase sales. According to a POPAI study, an estimated 76% of purchase decisions are made in-store. The finding matches what FedEx found: 68% of shoppers bought something because of what they saw on a sign.
Shop window graphics can help influence these decisions by promoting special offers, new products, or seasonal promotions. For example, a restaurant can use graphics to promote a new menu item or happy hour specials. A clothing store can use graphics to showcase its latest fashion line or to advertise a sale (notice how The Gap always has sale signs in its windows).
Strategically placed, visually striking window graphics for your business can help you market to customers and boost sales.
2. Use Vinyl Window Graphics to Grow Brand Awareness
Brand awareness is critical to creating memorable experiences for visitors, whether yours is a boutique, transit company, or law firm. Graphics can help you stand out from your competition and increase brand recognition.
Storefront graphics are powerful marketing tools, allowing you to project your logo, colors, and more. Come seasonal holidays, many businesses use graphics to decorate storefronts and excite shoppers.
3. Enhance Decor With Window Signs (and High-Quality Window Graphics Printing)
Graphics is not just an effective marketing tool but a cost-effective way to transform decor. They can transform everything from bland storefronts and boring office spaces with minimal fuss. Shop window graphics are entirely customizable, meaning you can display your branding, colours, finishes, and more. For instance, see how CBRE uses graphics to improve privacy and brand its new offices.
For example, a florist can use graphics to showcase images of floral arrangements, while a salon can use graphics to display images of their latest hair and makeup styles. Office spaces can use graphics to decorate glass partitions and glass doors, too.
Tips for Creating Effective Window Graphics
Now that you know how you can use graphics, here are a few tips for designing graphics to be effective:
1. Keep messages simple and readable.
2. Make sure the design is uncluttered.
3. Use vibrant colors and bold graphics.
4. Install graphics where they will be seen most often.
5. Refresh graphics regularly to keep things fresh.
Go-To Company for Window Graphics Printing in Edmonton
Not sure where to start or how to use window graphics at your business? Our team takes the time to understand your needs and creates customized designs. Speak to an experienced signage team that helps businesses like yours design and install stunning signs.