In 2020, physical advertising is more important than ever. Where marketing online is requisite for capturing a wide audience base, banners offer a higher credibility than digital. No wonder vinyl banners in Edmonton are used for everything from tradeshows, billboards, and on lampposts and buildings for outdoor advertising.
We’ll take a look at why banner printing is essential to maximizing every channel of advertising for your business. That said, simply getting a custom banner printed is not enough; all elements must work together to project the right message.
Inexpensive Promotion with Banners in Edmonton
Custom banners are usually printed on vinyl. Vinyl has high tensile strength and is weather-resistant. Best of all, it is inexpensive to print on. Once you have a quality banner made by an Edmonton printing and signs company, there are little to no costs associated with maintaining the banner. That’s unlike other advertising methods like TV spots, radio ads and displaying ads on the internet, which have a significant recurring cost.
Design Your Own Custom Banners
Banner printing truly gives you complete control of the banner’s design. Did you know you can even have the banner cut into custom shapes? Street light banners, for instance, have a curved edge that follows the curvature of the post. Here are a few other elements you can customize to your liking:
- Mounting option
Customized banners in Edmonton can be made to reflect the brand and business wholly.
Exceptional Return on Investment
Custom banners offer some of the highest ROI of any outdoor marketing strategies. A survey by Nielsenz, revealed that 40% of people visited the business and 24% made a purchase at the business advertised by a poster. Those numbers are high compared other forms of out-of-home advertising and explain why business owners are able to reap such high ROI from posters. Of course, you must make sure your banners are installed in areas that see a lot of foot traffic.
Making Custom Banners Work for Your Business in 2020
When you are designing your banners, don’t forget to:
- Make them bold
- Propagate a simple message
- Make the promotion lucrative
- Tie the banner into a wholesome digital marketing strategy
3Sixty Sign Solutions for Banner Printing
Banners are reusable, easy to store, and help get your business the attention it needs. We pride ourselves for being responsive signage partners. Our studio has the capacity to take on last minute and large orders for sign printing. We work with many different businesses in the city and help them generate leads, raise sales and build brand awareness. Speak to a representative to get a quote for your banners. We provide all types of banner signs, including retractable banners, building signs and indoor banners.