Outdoor banners remain one of the most potent means of spreading brand awareness, despite the rise of digital advertising. Some of the largest companies in the world – Apple, Netflix, Microsoft to name a few – continue to invest heavily in banners to promote their brand.
A Canadian Out of Home Marketing and Measurement Bureau study found that nearly 50% of people across all age groups in Canada discovered a brand through its outdoor advertising. Whether you are targeting the young or the elderly, male or female, banners in Edmonton are extremely cost-effective ways of getting people to learn about you. Keep reading to find out how custom vinyl banners help you spread the word.
Thousands of places to advertise in Edmonton
There are thousands of spots across the city where banners can be installed. Think billboards, buses, stadiums, shopping malls and numerous other places where you can install a banner. This gives businesses the ability to target their intended audience directly. Use banners to promote your brand or even direct people to your establishment.
Repeat marketing strategies – remarketing and retargeting – are crucial for building top of mind recall. A single point of advertising will have very limited effect; the brand message must be repeated tactfully. Banners in Edmonton give you the opportunity to present your brand before potential customers routinely. Since banners are persistent – unlike radio ads and TV spots – they help build brand recall with passers-by.
Brand building has been seen as an expensive exercise because businesses have traditionally flocked to television, radio and print advertising. Declining audience numbers mean these mediums don’t offer the kind of reach they once did. What’s more, they are expensive, forcing many businesses to compromise on repeat branding (read: just one or two spots per day). Banner printing, on the other hand, costs a fraction of that. Even with the advertising fee or billboard rental factored in, banners are much, much less expensive.
Because banners are so inexpensive businesses can print variations of their designs. This makes messaging a lot more interesting and makes the promotional campaign seem dynamic. Well-established distribution networks mean banners can be replaced on short notice too.
Project a larger presence
We often receive orders for hundreds and thousands of custom vinyl banners. The low cost of banners lets businesses project a citywide presence. This is particularly helpful for event organizers and marketing firms that need to promote their brand/event large scale in a very short period of time.
Best Vinyl Banner Designing & Printing Shop in Edmonton, AB
3Sixty Sign Solutions is the go-to banner printing company in Edmonton. We work with main street businesses, healthcare institutions, event organizers and a whole host of other businesses for their promotional signage. Speak to a representative to discuss your requirements.