When it comes to helping your business stand out in a crowded and competitive marketplace, you simply cannot afford to make strategic marketing decisions based on gut feels, best guesses, or anecdotal evidence. You need hard data to achieve ROI — and avoid damage control.
In light of the above, investing in vehicle wraps is one of the smartest and safest strategic marketing decisions you can make. But you certainly should not take our word for it. Here are some key facts per respective studies by the Outdoor Advertising Association of America and 3M (the statistics are comparable to vehicle wraps in Edmonton and across Canada):
- Car wrap marketing generates between 30,000 to 70,000 impressions per day.
- Car wrap marketing is by far the most cost-effective form of outdoor advertising, with a cost per thousand impressions (CPM) of a mere $0.48. For comparison, TV advertising has a CPM of $23.70, magazine advertising has a CPM of $21.46, and radio advertising has a CPM of $7.75.
- Car wrap marketing boosts brand recognition 15x greater than all other forms of advertising media — online or offline.
- 30% of customers say that they have visited a business (brick & mortar or online) and made a purchase within one week after seeing that business’s outdoor ad.
Why Vehicle Wraps Are So Effective
The two fundamental reasons why vehicle wraps in Edmonton are so effective and generate such compelling results is simple: they get noticed, and they are mobile.
With respect to getting noticed, vehicle wraps engage customers when they are a coveted “captive audience.” They cannot change the channel or leave the room. On the contrary, most drivers and passengers are attracted to vehicle wraps because they are colourful, creative, and rare. This agreeability and open-mindedness only adds to the effectiveness and impact.
With respect to mobility, unlike conventional billboards that are fixed in a single location, car wraps can go to where customer groups congregate. For example, a sports injury and rehabilitation clinic can drive over to a facility such as the Clareview Community Recreation Centre, and at no cost advertise their brand to thousands of people — from amateur athletes to “weekend warriors” — who may need their services.
To learn more, contact the 3Sixty Sign Solutions team today at 587.456.6322 or [email protected]. Discover why we’re the trusted leader for top quality, durable, affordable and results-driven vehicle wraps in Edmonton!