“The bitterness of poor quality remains long after the sweetness of low price is forgotten.”
– Benjamin Franklin
I expect that we all know someone who is the consummate barterer – those who have made it their life mission to wrangle for the lowest price possible. I’m certainly in favour of saving money, but I have also learned the painful lesson (oh, so many times) that I really do get what I pay for and when I go cheap – I get cheap. I could provide a long list of examples of where an attempt to save money has cost me several times more in the end than if I would have just opted for quality in the first place.
We recently worked with a customer opening a new business who required some large signs and decals for their facility. They provided us with their design files and it became clear that they had opted for the lowest price for design: the logo looked great on the corner of a business card but when enlarged to a size that could be seen from 60 feet away . . . not so good.
Here is a small section of that logo. Note the distortion of the font for the “e” and “a” and blurriness around the “a.”
The quality of the products we provide reflect both on us and our customer. We don’t just push print – we meticulously inspect design and colour match to ensure that the final product will be exceptional.
We worked with this customer to clean up their logo to ensure their printed signs were at a quality level of excellence. This of course added cost and time to the project, which would have been avoided with the procurement of a good designer from the start.
Quality Signs Build Quality Brands
At 3Sixty Sign Solutions, we understand that it’s not just a sign – it’s your business. You have put a lot on the line for your business, and your signs announce your existence and build your brand. Remember: high-quality signs build high-quality brands. If you need quality signs for your business, give us a call to arrange a complimentary consultation and learn how we can help build your brand.