Brand awareness is one of the key drivers of growth for businesses. When shoppers trust a brand, they are more likely to shop with that business. Moreover, five out of ten shoppers are even willing to spend more money to buy from a brand that aligns with their values. For businesses looking to reap the rewards of these statistics, channel letters make all the difference.
The Impact of Chanel Letters on Branding
Channel letter signs are some of the most impactful signs you can get for your brand. In Edmonton, can help generate awareness and raise the perceived value of your business. However, maximizing the value of your signs requires getting the design right, which this blog will explain in detail.
Steps for Designing Powerful Channel Letter Signs
Step 1: Understand Your Sign’s Purpose
The first step in any signage project is having a clear idea of the intention behind your sign. Do you intend for it to enhance branding, advertise a product or service, or provide wayfinding support?
Understanding the purpose of your sign will help guide the design process more intentionally. It will also narrow the options for where you will install it.
Step 2: Identify a Signage Partner in Edmonton
Channel letter signs near you are a significant investment for your business, which is why you need to work with a reputable partner. A top company will provide an end-to-end experience with quality materials and stellar craftsmanship.
Some questions you should consider asking commercial signage providers are:
• What experience do you have installing channel letters?
• How many years of experience do you bring to the table?
• Do you have seasoned designers on your team?
• Do you assist with sign permits?
• What kind of warranties do you offer on your signs?
The goal should be to find a signage partner that takes accountability for quality and provides responsive service throughout the project’s lifecycle.
Step 3: Prepare a Custom Design
Once you have identified the sign company in Edmonton you want to work with, share your branding elements with their team. These include your logo, brand colors with Pantone or hex color codes, fonts, padding requirements, and much more.
Franchise businesses often receive design specifications from their licensing company, so share those too. If you are an independent business, share any ideas or requirements you have fleshed out.
The designers will use the information you provide to prepare several designs. You should be able to tweak these designs to align with your preferences.
Step 4: Confirm the Design Suits Your Location
Before approving the design, ask to see it on a digital mock-up. This will allow you to view how the sign will look at your location in a virtual format. This visual confirmation is vitally important as it allows you to verify the following for your sign:
• Brand accuracy within the design
• Size suits the space available
• Colors don’t blend into or clash with the surroundings
• Style is eye-catching
• Design is different from competitors
Your Go-To Team for Stunning Channel Letters in Edmonton
Channel letters can be the showpiece of your business’s branding, which is why getting the design right is essential. Talk to us at 3Sixty Sign Solutions about your designs, or message us with your requirements to receive a quote.
