With key examples seen at Penske (of trucking and Nascar fame) and a commercial complex next door, pylon signs are a popular means of advertising. The impact of pylon signs in Edmonton is extensive, which is why they are so commonly chosen when businesses are looking to elevate their marketing strategy. In this blog, we’ll look at how this type of sign solution can boost your bottom line.
Let’s Recap: What Are Pylon Signs?
Pylon signs are outdoor signs that sport a large sign face and tall supporting pillars. These pylon signs Edmonton range from 20 to 90 feet tall, which is why they are the leading sign choice for increased visibility. Their size and height ensure they can be seen far and wide, making them powerful marketing tools.
However, not every location can be considered suitable for installing pylons. Edmonton’s zoning laws, signage requirements, and space constraints dictate whether they are the right sign type for many businesses. This kind of exclusivity is another reason why they are so impactful when used.
How Pylon Signs in Edmonton Can Boost Your Bottom Line
Unlock Advertising Revenue with Digital Pylon Signs
Digital signs have revolutionized signage and marketing. Instead of having to craft new signage each time you’re interested in advertising a new message, outdoor digital signs allow for unlimited messages to be displayed with the push of a button. This flexibility and versatility allow business owners to market their products and services in a variety of eye-catching, visible ways.
While the setup can be extensive and repairs costly, this sign provides high ROI, making the investment worthwhile in the long run.
Boost Income from Your Commercial Property
If you own or manage rental commercial property, custom pylon signs can help you earn additional income. Large pylon directory signs can be used to display the name and branding of a tenant’s business. By charging a monthly fee, businesses can have the privilege of advertising their business without having to invest in their own signage. With removable sign inserts, these tenants can be replaced easily, requiring minimal hassle should you need to change them.
Attract Customers with Impactful Signs
The International Sign Association estimates 85% of your customer base lives or works within five miles of your business. Pylon signs are great for maximizing your visibility and reaching the widest spread of customers. Seeing these signs while walking or driving by will not only signal to the onlooker that your business is present, but it may even result in an impulsive purchase when they realize they need something your business offers.
Supercharge Ongoing Promotions with Pylon Signage
The overall impact of your promotions is directly correlated with consumer awareness of them. Pylon signs are an excellent commercial signs which is marketing tool for increasing the effectiveness of your promotions by drawing in potential customers. They act as large billboards for your business, making them ideal for advertisement and brand awareness.
Maximize Return on Investment with Custom Pylon Signs
Pylons deliver value by requiring minimal operating costs, such as:
• Low Maintenance: Depending on your sign’s quality, you may only need maintenance once every few years.
• Long-Lasting Materials: We use high quality materials specifically for their excellent ability to withstand Edmonton’s harsh weather conditions.
• No Monthly Fee: Once you have purchased your sign, there are no recurring costs that you’re responsible for; unlike renting a billboard, which requires a monthly fee to display your advertisements, pylon signs can be your exclusive marketing tool.
One-Stop Shop for Pylon Signs in Edmonton
Whether you’re looking to replace an existing pylon sign or install a new one, 3Sixty Sign Solutions is the partner you need. We are a full-service, reputable sign company in Edmonton. Our team provides assistance from the start of the project to its finish, which includes design, assistance with sign permits, production, installation, and maintenance.
Book a free consultation to discuss your needs with an experienced signage professional today.
