The signage that you choose to install to identify your business – whether above your entrance, on a building facade, or near your business – directly affects its curb appeal. Not only can your sign increase customer acquisition, influence sales, and enhance foot traffic, but it is also a representative for your business’s branding. This is why many businesses in Edmonton rely on channel letters for their locations.
Channel Letters 101
Channel lettering signs are attractive, three-dimensional letters or symbols that traditionally spell out a business’s name or logo. Each letter is individually illuminated, giving the sign a premium look. They are incredibly customizable, which means, from font to lighting style, you can modify each letter to suit your branding and business needs.
That said, channel letters can be a significant upfront investment for businesses, especially small to medium-sized ones. For investments such as these, it is important to understand the benefits that they offer to ensure they are of immense value.
Find out how channel letters Edmonton can deliver a real, tangible return on investment (ROI) for your business.
5 Reasons How Channel Letters in Edmonton Offer Excellent ROI
- Boost Business Up to 10% with a New Sign
Studies have found that businesses notice up to a 10% increase in revenue upon adding or replacing signs. New signage creates a sense of excitement in your customers. Select signs, such as channel letters, increase the impact that you can generate for your business, especially when they are personalized, quality offerings. - Raise the Perceived Value of Your Business
Over two-thirds of shoppers feel the quality of signage reflects the quality of a business’s offerings. Plus, most customers form an opinion about a business in as little as seven seconds. Letter signs, especially ones such as reverse-lit channel letters, are eye-catching and upscale. They will help you make a strong first impression with customers, which reflects positively on your business. - Maximize Your Sales Potential
High-quality, unique channel letter signs build confidence with customers, which is reflected in their purchasing behaviors. Nearly eight in ten people say they visit businesses for the first time based on the strength of their signage, and nearly seven in ten say they have made purchase decisions based on the quality of a business’s signs. Channel lettering signs allow you to establish trust with customers and strengthen buyer journeys. - Lower Operating Costs
Unlike traditional lightbox signs, front and reverse-lit channel letters use LED lighting. LEDs (or light-emitting diodes) are more than eight times more energy efficient and last 30 times longer than traditional bulbs. This slight change will have a noticeable impact on a business’s energy bills and environmental impact. - Reduce Maintenance Needs
With fewer bulb changes come fewer maintenance hassles. Businesses won’t need to spend money routinely calling professionals to service their signage. While regular maintenance is recommended to prolong the lifespan of your sign, unnecessary maintenance that can be costly won’t be needed every few months.
Why Businesses Choose Us for Channel Letters in Edmonton
Whether you need a brand-accurate channel letter for a chain establishment, a premium office sign, or a unique design for your independent business, we are the team for you. Our team provides our clients with a seamless experience, from design to installation.
We are the go-to signage partner in Edmonton for contemporary signs and premium finishes. Book a free consultation to discuss your needs with an experienced signage professional today.
