The design elements of your new signs are critical to their overall impact. If your vinyl signs in Edmonton are too small, half of your potential customers will fail to notice your sign, or if they don’t appear premium, they may negatively affect the impression customers generate for your business. Given the importance of the design for your vinyl signs, we’ve outlined the top ten design tips that will help you create impactful, custom vinyl signs.
Before We Begin, What Are Vinyl Signs?
Vinyl is one of the most popular materials in signage. It is a type of flexible plastic that allows you to print any design and create any shape of sign. Some popular signs made from vinyl are:
• Tradeshow booths and banners
• Outdoor banners
• Billboards
• Vehicle decals and graphics
• Window and wall decals
• Vinyl stickers in Edmonton
• Wall murals
The list of vinyl signs Edmonton is incredibly long, which is why we’ll focus on best practices in overall design, rather than guidance for any specific style.
Ten Best Practices for Design and Vinyl Printing in Edmonton
- Consider Your Audience
Pay attention to what your target market expects of your banners. Consider elements like location, promotions, designs, and other eye-catching information that they may be interested in to elevate your signage. - Align Signs with Your Brand
Designing signage offers the perfect opportunity to reflect your branding. Choose from a wide array of colors, fonts, and graphics to ensure your sign accurately represents your brand and business. - Maximize Legibility
Ensure your custom vinyl signs are readable even from a distance. Utilize large fonts, high-quality vinyl printing in Edmonton, and high contrast colors to optimize the legibility of your signs. - Think About Longevity
Edmonton is known for its cold, wet weather, which means you need to pay attention to material choice. Make sure your business chooses materials that are best suited for your desired installation location, whether outdoors or indoors. - Keep the Design Simple
Cluttered designs can make signs harder to read, especially in the quick time you have onlookers’ attention. Ensure your signs are easy to read by keeping designs simple yet impactful. - Location, Location, Location
Once you know your audience preferences and desired signage, focus on where to install your sign. The purpose of your new sign is an important factor in this decision. For example, marketing signs should be installed where they will be seen most, while wayfinding vinyl stickers in Edmonton should be installed in high-traffic areas to make navigation easier. - Incorporate Seasonal Themes
If you are installing signs around the holiday season, try to incorporate seasonal elements in your design. Show your target audience that you believe in holiday spirit and add a new feel to the environment. - Do You Need a Permit?
If you are installing a sign outdoors, you may need a permit for it. Check the City of Edmonton’s signage requirements. Also, check with the property owner about any property by-laws. - Add a Powerful Call to Action
A call to action (CTA) encourages a behavior or action that unlocks a lucrative offer for customers. For example, “Visit our website for 50% off on…”. Consider including low-friction CTAs in your signage to boost engagement. - Choose a Professional Printer for Vinyl Signs in Edmonton
It may seem like all sign companies are the same, but that’s far from the truth. Reputable companies, such as 3Sixty Sign Solutions to Edmonton sign company, use digital printing and high-quality vinyl for premium signs. Customers often comment on how pristine our signs look and how long they last, which is why we are their preferred signage partner.
Talk to us to find out how we deliver value with every sign and make your signage experience a pleasure.
