Attractive storefront signs are a vital part of your customer journey. They build trust, enhance the perceived value of your business, influence purchase decisions, and even encourage word-of-mouth marketing. So how can you make your storefront signs stand out?
We’ve talked extensively about design best practices and the various types of storefront signs you can install. In this article, we’ll explore some of the top trends for elevating your outdoor advertising.
What Are the Different Types of Storefront Signs Near You?
Let’s start by exploring the wide range of storefront signage businesses have available to them. There are large entrance signs that are installed above a storefront, storefront window graphics that turn windows into large billboards, and digital signs that elevate messaging on front doors and window displays. Each of these options can be used to display a variety of important information, from hours of operation to product promotion.
How to Boost Advertising with Custom Storefront Signs
Shift Your Advertising into High Gear with Digital Signage
Digital signage has completely revolutionized marketing. Digital signs engage shoppers for longer and create memorable experiences. People love watching personalized content, such as photos and videos. In fact, 83% of people prefer to receive information in a video over any other medium. With digital signs, harness the power of advertising and marketing.
Add Interactive Elements to Storefront Signs
Storefront signage can bridge the gap between the physical and digital by adding interactive elements that invite customers to get involved. One popular advertising trend is to incorporate QR codes within signage. They allow customers to continue their experience online – especially if they don’t have the time to enter your store – which increases a business’s chances of making a sale or adding a new customer to their audience. Virtually every smartphone today has a camera, which acts as a QR scanner, meaning your customers only have to point their cameras and follow the prompts to stay connected.
Demonstrating Your Sustainability Through Signage
Sustainability is a key differentiator in today’s marketplace. Customers are willing to pay more if they’re investing in sustainable choices.
Given storefront signs are visible identifiers for a business, they are an excellent place to showcase your support for environmentally friendly solutions. Digital signs, for instance, allow you to change the sign face without a physical redesign, which creates unnecessary waste. Similarly, LED lighting is more energy efficient and longer lasting than traditional bulbs, making it another sustainable choice.
Introducing the Neon Revival
Neon signs, which used to be extremely popular for businesses, are making a comeback with a modern twist. Gone are the days of glass tubes, chemical gases, and costly energy bills. Instead, let us introduce you to LED signs.
With modern construction methods and LED lighting, you can create intricate designs and eye-catching lighting effects. Best of all, these storefront signs are energy-efficient and safe for indoor and outdoor use. If you love the aesthetic of neon signs, this updated sign solution is the perfect choice for your storefront.
Goodbye Static Signage
Businesses are waving goodbye to storefront displays that look the same year after year. Instead, they are embracing cost-effective vinyl signage that can be changed regularly without breaking the bank. Whether you would like to install seasonally themed wall and window graphics or back-to-school promotional campaigns, the customization and cost-effectiveness of vinyl signs can make it happen.
Routinely update your signs and boost your business by up to 10%! What’s more, new signage encourages a sense of excitement with your customer base too.
Want to Boost Your Advertising Game?
3Sixty Sign Solutions is the go-to partner for storefront signs near you. We support businesses in Edmonton by redefining their marketing strategy and elevating their presence in the market. Whether advising on impactful messaging or stunning designs, we will guide you every step of the way.
Book a free consultation today to discuss custom storefront signs with an experienced signage professional.
