A business’s lobby directory signs have to walk the tightrope of form and function. They need to be informative while simultaneously suiting your decor to ensure maximum impact and effectiveness. Find out how you can install the right lobby directory signs in this blog.
At 3Sixty Sign Solutions, we understand the importance of signage, which is why we want businesses to make the right decisions, including who their signage partner will be.
The Challenge with Lobby Directory Signs
Lobby directory signs display the names of occupants, room numbers, and contact information. They guide visitors around the building, ensuring a convenient experience. These business lobby signs are usually wall-mounted, though they can also be floor-mounted, depending on the needs of a business and the space available.
Regardless, there are a few challenges you may face with lobby signs, such as:
• They are often large signs, making them a challenge to incorporate into the decor.
• A generic sign looks out of place in an otherwise well-designed lobby.
• You need interchangeable name plates, or else you’ll have to replace the entire sign when an occupant of the building shifts or leaves.
• It is possible to overspend on this type of signage.
How Custom Directory Signs Combine Form and Function
Material Choice
Material selection is one of the key factors behind both form and function. Certain materials, such as brushed steel and wood, look premium and offer long-lasting durability. Others, such as acrylic, offer a contemporary look but may not have the same lifespan as other materials like aluminum. As a rule of thumb, we recommend businesses to choose the material that complements your brand and decor best.
Customize Your Design
Directional signs are one of the first visual touchpoints for visitors. Attractive corporate lobby signs can, therefore, enhance experiences and contribute to curb appeal. Avoid going with generic designs; instead, work with a professional sign company to create designs that complement the decor and are unique.
A full-service sign shop can create virtually any design. What’s more, they’ll be able to include supportive features, such as interchangeable faces and lighting.
Incorporate Lighting
Adding illumination to a business lobby sign is an easy way to make it more eye-catching and readable in low light. LED lighted signs offers flexibility in color options, configurations, and more. Since LEDs are extremely energy-efficient, you won’t have to worry about high electricity bills.
Use Easy-to-Read Fonts
San serif fonts, a high contrast between text and background, and large lettering are three essential components of an easy-to-read corporate lobby sign. No matter the design and material choices, your sign should be readable, even quickly.
Use a Modular Design
If your lobby signage only has room for occupants’ basic information, you will be limited on how you can use it. Ideally, consider investing in a larger sign, so you can leave empty space for additional elements; this will allow you to change the sign in the future, instead of replacing it. For example, add a section on your sign to display your business’s name or address; if needed, you can swap out this section for a map of the building instead.
Choosing Your Preferred Signage Partner
3Sixty Sign Solutions is your go-to lobby signage partner in Edmonton for a wide variety of businesses, including educational institutions, healthcare providers, and property managers. We’ve designed and installed a wide range of directory signs, using creative and diverse approaches to accommodate distinct industry needs.
Looking to add a new sign or replace an existing one? Book a free consultation with our team to discuss your business’s needs.
