As a franchisor, signage is an element that needs to be at the forefront of your mind. Outdoor signs and building signs are often the first visual representation of your franchise that people see, and they invite people to interact with your business. In this post, we’ll provide five important points for franchises to consider with respect to implementing effective signage and the benefits that can be derived from having a consistent brand image across locations.
It is important to note that both interior business signs and exterior business signs are equally important when it comes to creating a consistent brand message. Some new franchise owners may assume that outdoor signage is the only sign type that must be consistent, but consistent interior signs are also critical when it comes to ensuring that customers get a clear message about your products and services.
A Guide To Successful Franchise Signage
As mentioned, consistency is key. But you can’t assume that each franchise location will automatically be aware of what the signage requirements are. As such, a communication strategy plays an equally important part so that all team members can be clear about how branded signage can support business success.
Successful franchise signage should include:
Signage That Gets Your Business Noticed And Attracts Visitors
While location matters when it comes to having a successful franchise, the right location won’t mean much if your building signs aren’t making your franchise stand out and attract visitors. People passing by the need to have a clear, visible message of your brand. In order to achieve this, franchisors should focus on maintaining brand consistency while ensuring that the signage looks great.
You need franchise signage that looks professional without faded colours, damage or burned out bulbs. Attractive, branded building signs are crucial for attracting attention and creating a positive appearance. Investing in quality signage means that you’ll avoid needing to frequently replace or repair your signage.
Once you have your outdoor signs in place, there will be repairs required over time. Address them as soon as possible. Ensure that all your franchise locations update damaged signage when necessary so that your brand always looks fresh, clean, and modern.
Signs That Follow Franchise Brand Standards
Consistency is key in order to establish the brand of your franchise. The experience customers have should be exactly the same when they visit any of your locations. Consistent franchise signage will help create a much better customer experience. Signage gives customers visual cues about your brand and can help cement your brand identity in the minds of your consumers.
From your building signs to the signs at your checkout, all signage should work to create a familiar experience. For instance, if a food service franchise has menu boards that are identical at all locations, it’s easy for customers to know exactly where to look and decide what to order.
On Brand Options
While consistency is very important for a franchise, not every location is exactly the same. Brand guidelines regarding signage should be adaptable to different installation sites. A reputable signage company will help you create acceptable variations of franchise signs to ensure that the branding remains cohesive while still working for your unique location.
A Simple Process
It’s in your best interest to make things as easy as possible for franchise locations when it comes to signage. You want to have a plan in place to support new franchisees, but also to support growing locations that may need to enhance or change their signage based on their expanding needs. Partnering with a full-service sign company that can do everything and streamlines the signage process will make running your business much easier.
Ready To Get Quality Signage For Your Franchise?
Without a doubt, it’s important to keep in mind that the goal of your signage is to get noticed and attract customers to your franchise locations. However, you should also select a signage partner that will help with the local permitting process and make sure that your franchise receives quality, on-brand signage. 3Sixty Sign Solutions knows how important it is to have quality signs that attract customers to your business. Contact us to learn more about how we can work together to create signage for your franchise locations.