Vehicle wraps can be seen all around the city and range from graphics that completely cover a car to vehicle advertising that simply lists a company’s website and phone number. Regardless of how a company chooses to use vehicle wraps, business owners should know that they are one of the most cost-effective ways to advertise a business. When you choose to use car wraps, your brand message will be powerfully displayed 24 hours a day, 365 days a year, rain or shine.
When you compare vehicle wraps to other more traditional marketing options, vehicle advertising offers much greater exposure over a longer period of time. More specifically? That means that car wraps offer a lower cost per exposure than most other advertising media. So what are you waiting for? It’s time to make use of vehicle advertising and get your business a great return on this marketing investment.
How To Create Effective Vehicle Wraps
Now that you know you want to make use of vehicle wraps to boost your business, it’s time to think about how to create effective vehicle advertising. You can’t just put up any message or design and get strong results. An effective vehicle wrap has to be easy to read and include a well thought out design that aligns with your brand.
To start, choose bright colors that attract attention and are easy to read from a distance. Your company logo and product photographs are important to include but must be done in a way that doesn’t clutter your message. Since your vehicle wraps will be seen briefly as people drive or walk past your car, you need to really make sure you’re using the most effective option for your business.
Images And Graphics
Make sure to use large, high-quality photographs that showcase your products or services as the overall basis of the graphic element for your car wraps.
Keep your message short and to the point. Simplicity should be the main goal. Typically, the most effective message should be four words or less and be displayed using large text that is easy to recognize and easy to read.
The Right Contact Information
In this day and age, your website address is just as important as your phone number. Be sure both are included and visible.
Your Company Name And Logo
While including these details is important, the main goal of a vehicle wrap is to sell your product or service. Prospective clients will follow up with your company after they see your vehicle wrap – this is why prominently including your contact details is important.
Which Type Of Vehicle Advertising Is Right For Your Business?
If you are looking to create vehicle advertising for your business, but aren’t sure of which option is right for you, contact 3Sixty Sign Solutions. We can create effective vehicle advertising for your business and will work with you to design and install your vehicle wraps. We use high-quality materials that result in impressive wraps that help you get the results you want. To find out more about our vehicle advertising options, contact us for a complimentary consultation.