Virtually any business with a street presence can benefit from storefront window graphics. Whether you’re in consumer retail, professional services, medical practice, or hospitality, window graphics and window decals can greatly enhance your company’s appeal. So how do you decide on a strategy for your storefront window graphics, and start coming up with some truly eye-catching designs?
Convey Your Brand Attributes In Storefront Graphics
A picture (or in this case four) really does say a thousand words. This company was developing a community in Deer Valley and wished to showcase the emotions that new homeowners would feel. Their selection of window decals effectively portrays a sense of family and community; smart, well-designed homes that maximize usable space; and warm, welcoming interior atmospheres.
Let Your Space Suggest Ideas For Wall Murals
This image is from our own Edmonton office! We really liked the idea of leading a viewer “inward” with imagery. Applied to a door, this pleasant scene of a gently winding road is highly effective. The door is set back from its frame and lends a sense of depth, which is very effective in wall murals. You’re tempted to open the door just to see where it leads!
Consider Illustrated Storefront Graphics
Illustrations and photographs have some important differences. Among the most fundamental is how they portray (or don’t portray) reality. A photograph is inherently realistic because it was captured from the real world.
Illustrations, on the other hand, can convey abstract concepts, feelings, and ideas that simply can’t be expressed in a photo. They allow an artist to capture viewers’ attention through a completely different means of expression. Illustrations can also use objects, shapes, and effects that would be impossible in the real world. Thanks to this combination of attributes, illustrations can draw the viewer’s eye in unique and memorable ways.
Use Negative Space Effectively In Wall Murals
Check out this interior wall mural, which uses not only multiple walls but also the windows between them! The silhouetted figures are made even more visible by the windows in between, which break up the mural and show the outside world. This is a very clever and effective use of negative space.
Start Getting Attention With Storefront Graphics
Contact the experts at 3Sixty Sign Solutions to discuss your storefront graphics goals and receive a complimentary quote. We look forward to becoming your trusted signage partner.