“I was almost late for my interview because I couldn’t find the business location – there were no signs!”
This was the experience communicated to me by someone who I had just met when I told them that I owned a custom sign manufacturing company. She did get the job she interviewed for, but her first impression of the company wasn’t a positive one due to their lack of signage.
Right or wrong, we create judgements based on first impressions. This natural instinct causes us to instantly form an opinion, which will either be confirmed or changed as we continue to interact.
This phenomenon occurs with every interaction a customer has with your business. Things such as a well-maintained parking lot with clearly painted road lines, and all signage being in good repair with no burnt-out lights, help to establish a positive impression about your business.
As your customer enters your business that positive impression will continue to build when they see clean glass, floors, and ceilings. Well designed, high quality signage on doors and interior lobby walls can substantially elevate your brand perception.
Look At Your Space With A Fresh Set Of Eyes
It is a good habit / routine to periodically walk into your business and look critically at every element that is visible to the eyes of your customer. Take a slow walk around your premises as if you’re seeing it for the first time. What do you notice? Is it clean? Does your business reflect the professional image you desire?
You may not have a physical location because your business is conducted at the customer’s location. How your employees dress and the equipment (vehicles) you use all contribute to your company’s brand perception.
The addition of professionally designed and manufactured lobby signs, window decals, wall murals, wayfinding signage, or car wraps will add an element of professionalism to your business and enhance the perception that your brand is high-value to potential clients.
Get Custom Signs In Edmonton That Support Your Business: Lobby Signs, Window Decals, Wall Murals, Wayfinding Signage, Car Wraps & More
If you need professional, custom signs in Edmonton that enhance your business’s success, we can create the custom indoor and outdoor signs you need. At 3Sixty Sign Solutions, we are a full solution sign provider who can help you with every step in the process, from design to creation to installation. Contact us today for a complimentary consultation.