When customers and prospects come into your lobby, they’re ready to buy. This is the time for your team to shine, presenting a competent and confident identity that inspires trust in your brand. For businesses near Edmonton, a high-quality lobby sign from 3Sixty Sign Solutions is key to making a great brand impression at the first opportunity.
When companies are based in malls, shopping centers, and office complexes, they often don’t have adequate access to large outdoor signage. Custom lobby signs offer these businesses a critical opportunity to win early trust and loyalty.
The fact is, however, even those companies that do have big signs should also have reception signage that signals expertise and understanding, better rounding out brand identity.
While outdoor signage is important, its main purpose is marketing by presenting your brand to the world at large. Office lobby signs serve as a sales tool, aimed at moving prospects toward closing a deal. Someone standing in your lobby is further along in the buyer’s journey than someone outside is.
A custom lobby sign reinforces your brand, imparting a sense of positivity to customers that they’ve found the right place. One important benefit from added exposure to lobby branding is that customers and visitors are more likely to remember your business, even after leaving the premises.
Like every other business graphic element, office signs need to conform to the overall branding impression.
- The colors match the company livery.
- The font style is clear and legible.
- Appeal to your ideal buyer.
- The sign type will affect its cost.
- Make sure you have enough wall space to display.
Vinyl lobby signs are flat but offer high-impact style statements, bright colours, and high-quality logo reproduction for a low cost. They’re also easy to replace, making them ideal for trying ideas before committing to a more permanent and expensive option.
Acrylic or wooden letters and signs make great lobby signs because they’re easy to design, create, and mount. These are versatile and durable materials that can take nearly any shape, colour, or finish and last for decades.
Lighted custom lobby signs can be front-lit, back-lit for a glowing effect, or have lighting in both front and back for a very sophisticated, attractive effect to pull customers into the lobby.
In addition, letters and signs can be channel letters, laser cut plastic, create shadow effects, and more in the hands of capable designers. The results can be astoundingly beautiful when office signs receive the benefits of experienced professionals with expertise and training.
Ask 3Sixty Sign Solutions in Edmonton, Alberta to design and install office lobby signs that will elevate your brand and present a unified, cohesive image to your ideal market today.