You have thousands of dollars worth of advertising real estate sitting unused and unutilized…sounds too good to be true, doesn’t it? It’s not, your storefront windows can help you drive clients and customers to the business and even encourage them to shop with you.
Learn how you can use custom window signs to grow brand awareness, promote sales, and make an impact on the main street.
Benefits of Window Decals for Businesses, Offices, and Stores
A billboard in Edmonton can cost $3,500 every month to rent and advertise on, but you can achieve the same sort of advertising with window signage. Windows have a lot of marketing potential, you just need to unlock it. Here’s how you can do that:
Brand Building
Differentiating yourself from competitors and providing a memorable experience for customers is a challenge for any business owner. Custom vinyl window decals are great ways to do that. Things like etch window graphics, and frosted glass window film can show a customized design and make your store look upscale in the process.
Advertise Products and Promotions
Sales, discounts, and product launches are only as successful as the promotion behind them. Window decals for businesses, offices, and stores are vibrant, cost-effective (vinyl signs are some of the most affordable you can get) ways of highlighting ongoing promotions.
Make sure you keep the messaging short, provide a compelling call-to-action, and use bright colors. (Red, FYI, is the most visible color for human beings).
Seasonal Graphics
Christmas, Halloween, and back-to-school are some of the best times for businesses: they give you a chance to join in the festivities and make yourself part of the community. Consider using personalized etch window graphics and frosted glass window film, like many businesses do, to decorate your storefront window and display.
Add Privacy
This is less marketing and more comfort-related, but that doesn’t mean you can’t get two birds with one graphic. Window glass privacy films are a superb way to minimize peering into the store without blocking out the view outside. At 3Sixty Sign Solutions, we help customers design their window glass privacy films with unique designs, too, so you can display advertising messages and your logo.
Custom Window Sign Design Tips and Tricks
A bland sign with a great offer will be ignored by potential shoppers; a stunning graphic without a clear sales message will struggle to generate leads. When you are designing your vinyl window decals, keep this in mind: creative design, compelling message, and correct location.
Here’s how you can get the most value out of your window signage:
- Use bold colors, create stunning designs, and don’t be afraid to be different.
- Keep offers and promotions short, sweet, and compelling (for instance, “Buy 1 Get 1 FREE” or “Get 40% OFF”.
- Make it easy for customers to act on the offer, such as by entering the store or shopping online.
- Install signs where people are most likely to see them.
Unlock Marketing Opportunities with 3Sixty Sign Solutions
Browse dozens of custom window signs that can help you improve visitor experience, grow sales, and maximize brand awareness. Our team guides businesses like yours throughout the signage process and finds signs that fit your budget. Book your free consultation to get started.
