From helping people find their way to unlocking valuable branding opportunities, there is a lot that directional signage has to offer. In this blog, we will explore the impact and value of wayfinding signs in an office setting.
Exploring the Value of Directional Signage
- Guide People Effectively Around the Premises
Wayfinding signage is invaluable for maintaining order at your office. Studies have found people are more likely to comply with signage when it results in better organization. This makes directional signage invaluable for managing queueing, asking people to fill in forms, and demarcating no-entry areas. - Preventing an Anxious Experience
When people visit unfamiliar spaces, one of the most common emotions they may feel is anxiety. When people are anxious, they seek out wayfinding signage for additional support. Providing the right information at the right time can ensure visitors don’t feel overwhelmed when navigating your space. For larger offices, this may mean installing lobby directory signs and identifier signs for key locations. For smaller offices, arrows are a great way to guide people to key areas, such as reception or the washroom. - Keeping Occupants Safe with Custom Wayfinding Signs
When emergencies arise – like a fire alarm or other hazards – people rely on emergency signage to stay safe. A study involving 119 individuals found people will actively look for signage during an emergency. The location of this type of signage impacts how quickly people can react and reach the exits. - Manage Traffic with Outdoor Directional Signs
Outdoor directional signs, such as parking and traffic flow signs, help manage traffic on a property. You can display speed limits, “No Parking” areas, reserved parking, and more with the right signs. Recent studies have found animated signage to be particularly effective at guiding people.
Tips for Designing Custom Wayfinding Signs
An often overlooked feature of wayfinding signs is illumination. Lighting serves not just a decorative function, but it affects legibility too. For example, illuminated signs are more eye-catching than unlit signs in an emergency. Similarly, a lighted sign will stand out, regardless of the background color or lighting conditions in a room.
Choosing the Right Signs for Your Space
Installing directional signs at an office requires a thoughtfully laid-out plan. By charting the flow of traffic and understanding what information people require and when, you’re able to be intentional with signage placement. Our team at 3Sixty Sign Solutions can assist with generating this installation strategy.
Key components of choosing the right sign are displaying the right message, using the right fonts and graphics, and branding the sign to suit your decor. Here are examples of wayfinding signs to consider for your office:
• Lobby Directory Signs
• Ceiling Signs
• Directional Arrows
• Door Signs
• Nameplates or Plaques
Working with a Professional Sign Company
If you are considering directional signs for your office, we recommend working with the signage experts at 3Sixty Sign Solutions. Our seasoned team will help you create an efficient signage plan, ensuring you maximize your budget and optimize your space.
As one of the top sign companies in Edmonton, businesses small and large put their trust in us to deliver high-quality, innovative sign solutions. Book a free consultation to discuss your needs with us today.
